""Here I am; send me." (Isaiah 6:8) The leadership philosophy of Brigadier-General Gal Hirsch, condensed into eighteen crucial lessons: Find Your Inner Voice Cultivate Steadfastness Demonstrate Backbone Adopt the "We before I" Attitude Envision Both the Actual and the Possible (Two Pictures) Inspire Vision Be Willing to Pay a Price Play Each Role as Your Last Know That Values Determine the Outcome Develop Knowledge for Decision Making Empower Your Professionalism via Learning Be First among Equals (Two-Millimeter Leadership) Protect Your People Never Return without Accomplishing the Mission Create a Leadership-Developing Environment (LDE) Fully Utilize Language Develop Self-onfidence and Courage Display Humility and Reverence Brig. Gen. (Res.) Gal Hirsch has devoted himself to his country since his youth, serving in IDF command positions for three decades, leading forces in operations and wars. Hirsch educated and developed young leaders as commandant of the IDF officer training school, led large-scale organizational changes in the IDF, and initiated reforms and revolutions in many fields. Following his military career, he founded several companies while educating future leaders as chairman of the Israel Leadership Institute. He is engaged in extensive social activism and continues to serve in the IDF as an active brigadier-general in the reserves"--.