"The business man is the national hero of America, as native to the soil and as typical of the country as baseball or Broadway or big advertising. He is an interesting figure, picturesque and not unlovable, not so dashing perhaps as a knight in armor or a soldier in uniform, but he is not without the noble (and ignoble) qualities which have characterized the tribe of man since the world began. America, in common with other countries, has had distinguished statesmen and soldiers, authors and artists--and they have not all gone to their graves unhonored and unsung--but the hero story which belongs to her and to no one else is the story of the business man." CONTENTS PART I I The American Business Man II The Value of Courtesy III Putting Courtesy Into Business IV Personality V Table Manners VI Telephones and Front Doors VII Traveling and Selling VIII The Business of Writing IX Morals and Manners PART II X "Big Business" XI In a Department Store XII A While With a Traveling Man XIII Tables for Two Or More XIV Ladies First?.