Do you want to write a top annual PR or communication plan that quickly wins approval from senior management and makes an impact for your organization?This book provides you with helpful, detailed guidelines for achieving great results. You are guided step-by-step on how to write your annual corporate communication plan. The easy-to-read content is based on the cutting-edge insights gained over my 3 decades in corporate communication management and consulting.Whether you're a seasoned professional or are just getting started, you'll find this a wonderfully useful resource.Chapter details:- Strategic planning explained- Typical annual communication planning process- Structure of an annual communication plan- Research and situation analysis including SWOT and PESTLE analysis- Risk analysis and management- How to avoid the traps and pitfalls of planning- 9 great ways to identify communication strategies to use- Follow these good ethical principles- How to set goals and SMART objectives- Identify and prioritize key stakeholders- Corporate social media with social media strategy- Practical implementation- Communication budgets - details explained- Evaluation and measurement including AMEC framework- Promoting the plan to stakeholders - persuading senior management and advocating for the communication role- Bonus: How to change the focus from tactical to strategic.