Introduction.Part I Nuts and Bolts of Your Business.Chapter 1 You Are a Business Now Lets Get to Work! Chapter 2 Professional Equipment for Professional Photographers.Chapter 3 Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan.Part II Financial and Personnel Considerations.Chapter 4 Working with Assistants, Employees, and Contractors: The Pitfalls and Benefits.Chapter 5 Pricing Your Work to Stay in Business.Chapter 6 Overhead: Why What You Charge a Client Must Be More Than You Paid for It.
Chapter 7 Whos Paying Your Salary and 401K?Chapter 8 Insurance: Why Its Not Just Health-Related, and How You Should Protect Yourself.Chapter 9 Accounting: How We Do It Ourselves and What We Turn Over to an Accountant.Part III Legal Issues.Chapter 10 Contracts for Editorial Clients.Chapter 11 Contracts for Corporate and Commercial Clients.Chapter 12 Contracts for Weddings and Rites of Passage.Chapter 13 Negotiations: Signing Up or Saying No.Chapter 14 Protecting Your Work: How and Why.
Chapter 15 The Realities of an Infringement: Copyrights and Federal Court.Chapter 16 Handling a Breach of Contract: Small Claims and Civil Court.Chapter 17 Resolving Slow- and Non-Paying Clients.Chapter 18 Letters, Letters, Letters: Writing Like a Professional Can Solve Many Problems.Chapter 19 Attorneys: When You Need Them, Theyre Your Best Friend (or at Least Your Advocate).Part IV Storage and Archiving.Chapter 20 Office and On-Location Systems: Redundancy and Security Beget Peace of Mind.Chapter 21 Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential.
Chapter 22 Stock Solutions: Charting Your Own Course without the Need for a Big Fish Agency.Part V The Human Aspect.Chapter 23 Care and Feeding of Clients (Hint: Its Not about Starbucks and a Fast-Food Burger).Chapter 24 Education, an Ongoing and Critical Practice: Dont Rest on Your Laurels.Chapter 25 Striking a Balance between Photography and Family: How What You Love to Do Can Coexist with Your Spouse, Children,Parents, and Siblings if You Just Think a Little about It.Chapter 26 Charity, Community, and Your Colleagues: Giving Back is Good Karma.Chapter 27: Why License Your Work?Chapter 28: Model Releases and Trademark Releases.Chapter 29: Invoices, Purchase Orders, and Receipts.
Chapter 30: Fine Art Photography.Chapter 31: Expanding into Video Services.Chapter 32: Surviving the IRS Audit.