You Are a Business--Now Let's Get to WorkProfessional Equipment for Professional PhotographersPlanning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to PlanAfter Staff: Transitioning to FreelanceWorking with Reps, Assistants, Employees, and Contractors: The Pitfalls and BenefitsSetting Your Photographer's FeesPricing Your Work to Stay in BusinessOverhead: Why What You Charge a Client Must Be More Than You Paid for ItWho's Paying Your Salary and 401(k)?Insurance: Why It's Not Just Health-Related, and How You Should Protect YourselfAccounting: How We Do It Ourselves and What We Turn Over to an AccountantInsights into an IRS AuditContracts for Editorial ClientsContracts for Corporate and Commercial ClientsContracts for Weddings and Rites of PassageNegotiations: Signing Up or Saying NoProtecting Your Work: How and WhyThe Realities of an Infringement: Copyrights and Federal CourtReleases: Model, Property, and OthersHandling a Breach of Contract: Small Claims and Civil CourtResolving Slow- and Non-Paying ClientsLetters, Letters, Letters: Writing Like a Professional Can Solve Many ProblemsAttorneys: When You Need Them, They're Your Best Friend (or at Least Your Advocate)Office and On-Location Systems: Redundancy and Security Beget Peace of MindDigital and Analog Asset Management: Leveraging Your Images to Their Maximum PotentialLicensing Your WorkCare and Feeding of Clients (Hint: It's Not About Starbucks and a Fast-Food Burger)Education, an Ongoing and Critical Practice: Don't Rest on Your LaurelsExpanding into Other Areas of CreativityCharity, Community, and Your Colleagues: Giving Back Is Good KarmaSole Proprietor versus LLC/LLP versus S CorpBrick-and-Mortar LocationsPros and Cons of Insourcing and OutsourcingThe Value of Offering InternshipsPrinciples, Standards, and EthicsCognitive and Subconscious Thinking and PhotographersMarketing: An Overview of Its ImportanceYour Brand and Your ImageDo You Need to Have a Niche or a StyleThe Wordsmithing of a Linguistically Accurate Language LexiconSocial Media: Etiquette, Expectations, and the LawProfessionalism on the JobThe Client ExperienceEstablishing the Client's Needs for Level of Production (and Associated Budget)Price Is What You Pay, Value Is What You GetUsing the eCO for Online RegistrationsLicensing Your Photography: Managing It YourselfOn Being PublishedPublishing a BookFine Art, Art, and Selling Prints: ValuationWorking with Nonprofits, Foundations, and Non-Governmental Organizations (NGOs)Valuing Video (or Motion) Production as an Adjunct to Still Photography: Know Your LimitsStep-by-Step: QuickBooks and Downloading Credit Card Statements and Charges.