Introduction. 1. Social Media Etiquette & Expectations. 2. Outsourcing - Pros & Cons. 3. Marketing - An Overview of its Importance. 4.

Marketing Case Studies. 5. Words That Work - Frank Luntz Examples. 6. Psychology for Photographers - Jenika. 7. Step-by-Step: Quickbooks & Downloading Bank Statements. 8.

Step-by-Step: Quickbooks & Downloading Credit Card Statements/Charges. 9. Licensing Your. 10. Fine Art Photography Valuation. 11. Valuing Video Production as an Adjunct to Still Photography - Know Your Limits. 12.

The Importance of a Registry and Your Participation in Them in an Era of Orphan Works. 13. The Value of Offering Internships. 14. Producing Proper Paperwork. 15. Establishing The Client's "Level of Production" Need (and Correlated Budget). 16.

"Brick and Mortar" Locations. 17. Sole Proprietor, vs. LLC/LLP, vs S-Corp?. 18. "Price is What You Pay, Value is What You Get". 19. Pinciples, Standards, and Ethics.

20. Your Brand and Your Image. 21. Do You Need to Have a Niche or a Style?. 22. On Being Published. 23. Pricing Your Work - Business to Consumer Case Studies.

24. Pricing Your Work - Business to Ad/Design/PR Firm Case Studies. 25. Professionalism on the Job. 26. The Client Experience (menus, trailers, etc). 27. Publishing a Book.

28. Using the eCO for Online Registrations.