An exciting new children's picture book about Bing, as seen on TV! A digital campaign reaching existing and new Bing fans with engagement pieces. We will be aligning Bing's core values into each frontlist campaign, backlist initiatives and seasonal range activity as part of wider Bing messaging refresh in collaboration with Acamar. Competition: Bluey: Barky Boats; Peppa's Fire Engine;Cocomelon: Shapes; Hey Dugee:The Green Planet Badge;Paw Patrol: Mighty Movie Storybook; The Gruffalo Autumn and Winter Nature Trail; We're Going on a Leaf Hunt. Julia Donaldson; Steve Metzger.