A NEW story for 2024 from the Brilliantly Funny Classic Children's illustrated Series * Two brand-new characters coming in September 2024 * Mr Fib finds it difficult to stick to the truth when his imagination can come up with better things * A gentle way of saying that tall tales can upset people even if you don't mean them to * Mr Men Little Miss was the #3 pre-school brand in the market in 2023 (Bookscan) * Roger Hargreaves was the #3 best-selling picture book author in 2023 and 2022 * One of the best-selling picture book brands of all time * Diverse cast of over 91 classic characters * A top 10 children's book brand for the last 10 years (Bookscan) * The Mr Men and Little Miss have 98% brand awareness in the UK * Over 250 million books sold globally Competition: Finn's little fibs;sid's big;fergal and fib; colour monster;Peppa Pig;Bluey;Dear Zoo;Gruffalo;Hungry Caterpillar;Hey Duggee;Tiger who Came to Tea;Winnie-the-Pooh;Paddington;. Tom Percival;Julia Donaldson;Oliver Jeffers;Judith Kerr;Fletcher;Rachel Bright;Jim Field;David McKee;Rod Campell;Jill Murphy;.