Jim Harding, SEGD, is director of Gresham, Smith and Partners' award-winning Environmental Graphic Design group. His vast signage and wayfinding design experience is unique in the breadth of industries and project types it covers. Jim is frequently published in major industry trade journals, and recently authored the Airport Cooperative Research Program's Wayfinding and Signage Guidelines for Airport Terminals and Landsides, a first-of-its-kind guidebook presenting airport operators across America with accepted, best practices for terminal and roadway signage. He is a member of the Society for Environmental Graphic Design and has been honored more than a dozen times for his planning and design of signage programs at corporate offices, universities, hospitals, airports and other major developments from coast to coast.