"This is a collection of six decades of magazine fronts from the granddaddy of customizer publication. Arranged in chronological order with colorful, appealing page designs, the book mixes cover sizes, inside spreads and text to provide readers with a good feel for eras - and vast industry changes - that Hot Rod reported on. Overwhelmingly, the Hot Rod sampler, requiring little commitment but presenting an open invitation for repeat visits, will be just the right serving of information and nostalgia trip." - NYTimes.com "If you're a fan or collector of old car magazines, this is one that needs to hit your shelf in a hurry. If you have a Christmas wish list, put this title on it, and quick! Motorbooks has a homerun on their hands with this one!" - Bangshift.com "Hardin was able to interview many of the magazine's past and present editors and publishers, but it is his personal experience that lends his comments credibility and provides insight into the compromise-laden decision-making process of how to make a cover that grabs attention and sells magazines." - SpeedReaders.
Info "While aimed at the automotive enthusiast, I can see this book having a much broader audience as it will appeal to anyone who likes to study American culture - a culture that has largely been shaped by the mobility and sense of individual freedom that has been afforded the average man and woman due to the relative accessibility of the automobile. In effect, this book is a time capsule for the period 1948 - 2009." - CanadianDriver.com.