Rigorous and accessible Includes international case studies and a student-friendly glossary Provides guidance on how to ask the 'right' research questions and select the 'right' research method Places methods in their broader historical and theoretical contexts, to explore how they relate to the analysis of media production, content and audiences New_to_this_edition Updated references, statistics and examples throughout Expanded number of case studies Increased coverage of research ethics Greater engagement with visual methods Enhanced emphasis on the benefits of triangulation and the value of combining qualitative and quantitative methods in the same research project Updated sections on media ownership in the digital landscape New sections on contemporary photographic archives, video analysis and computer-assisted algorithmic content analysis Expanded discussion of corpus linguistic approaches.