A revelatory new book showing how organizations need to be proactive about their culture--and how they can achieve that vital goal. All organizations have a culture, whether they acknowledge it or not--and whether it's helping or hindering them. Get it right, and culture can be a positive force for good. Get it wrong, and culture can be a negative force, becoming toxic and undermining performance and reputations. In short, culture matters. Organizational culture, though, can be a tricky thing to understand and master. The Power of Culture tackles this head-on, exploring what culture is, and why it matters; how it needs to be aligned with strategy and values; and how to understand it, change it, and make it a reality. Told through real stories and examples and using the author's Intentional Culture Circle as a guide, this new book helps everyone at work to be more aware of culture and how to find opportunities to use it for growth and success.