** Chapter - 01: Introduction to B2B Marketing and the new evolving business landscape; * Section - ONE: Part one: Developing Your Marketing Strategy; ** Chapter - 02: The New Marketing Mix; ** Chapter - 03: B2B Strategy & Planning; * Section - TWO: Part Two: Improve B2B Customer Centric Marketing; ** Chapter - 04: B2B Buyers and their changing behaviours; ** Chapter - 05: Acquisition marketing; ** Chapter - 06: Customer loyalty & Retention; ** Chapter - 07: Marketing for preventing customer attrition; ** Chapter - 08: Understanding C-suite marketing; ** Chapter - 09: B2B Product & Solutions Marketing; * Section - THREE: Part Three: 'Transform' through content and digital marketing; ** Chapter - 10: Digital and Content Marketing Landscape; ** Chapter - 11: Digital marketing planning and strategy; ** Chapter - 12: Digital Marketing channels; ** Chapter - 13: Content marketing; ** Chapter - 14: Social marketing; ** Chapter - 15: B2B Brand building; * Section - FOUR: Part Four: 'Collaborate' with Channel Partners; ** Chapter - 16: Partnership Marketing; ** Chapter - 17: B2B Influencer marketing; ** Chapter - 18: Channel partner landscape and strategy; ** Chapter - 19: Marketing to and through channel partners; * Section - FIVE: Part Five: Optimising Marketing Execution; ** Chapter - 20: Sales and Marketing alignment; ** Chapter - 21: Account Based Marketing; ** Chapter - 22: Lead Generation ; ** Chapter - 23: Lead nurturing; ** Chapter - 24: Modern B2B Events Marketing; ** Chapter - 25: Measuring B2B Marketing effectiveness;.