* Section - ONE: Introduction; ** Chapter - 01: The new evolving business landscape; * Section - TWO: Developing digital strategy and understanding the customer digital experience; ** Chapter - 02: The B2B digital marketing strategy framework; ** Chapter - 03: The customer experience and the digital journey; ** Chapter - 04: Personalization of the customer experience; ** Chapter - 05: Customer insights and data management; * Section - THREE: Generating awareness in the early stage of the customer journey; ** Chapter - 06: Defining the B2B SEO and search strategy; ** Chapter - 07: Website and dynamic web content; ** Chapter - 08: The B2B digital awareness mix; * Section - FOUR: Digital for lead nurturing; ** Chapter - 09: Lead generation and lead nurturing; ** Chapter - 10: The importance of content marketing in nurturing; ** Chapter - 11: Digital nurturing techniques and tactics; * Section - FIVE: Digital campaign management and integration; ** Chapter - 12: The digital campaign process; ** Chapter - 13: Digital integration management; ** Chapter - 14: Digital sales and marketing alignment; ** Chapter - 15: Measuring and controlling digital marketing; * Section - SIX: Digital for retaining customers; ** Chapter - 16: Digital and customer retention; ** Chapter - 17: Digital marketing mix for retaining customers; * Section - SEVEN: The future of B2B digital marketing; ** Chapter - 18: Marketing technology landscape and AI, what's next?.
B2B Digital Marketing Strategy : How to Use New Frameworks and Models to Achieve Growth