TABLE OF CONTENTSIntro: The Develop-Market-Pitch Continuum; Mise en Place, Mise en ScèneChapter 1: Marketing Development: Creative, Marketing, and Financial CompsChapter 2: The Crucial Logline [Title, Genre, Tagline, Characters, Catalyst & Inciting Incident, Goals, Stakes, Nouns & Verbs, Irony, Logline Recipes, Starting Place Worksheet, Brainstorming Exercises and Templates]; Summary, Synopsis; One Sheet; Query LettersChapter 3: Basic Development & Marketing Materials, Beat Outline, Development v. Marketing Treatments, Character vs. Casting Breakdowns; Scriptments, Selling vs. Shooting Scripts, Intellectual Property ProtectionChapter 4: Advanced Marketing & Development Deliverables, Pitch Package, Pitch Deck, Look Books, Mood Board, EPK, TV Series Bibles (Marketing vs. Development vs. Writers' Room Bibles); Reality TV Format Bibles (Reality Competition, Structured, Unstructured, Documentary/Non-Fiction, Children's Programming); Proposals & Business PlansChapter 5: Video Marketing Assets, Teaser, Theatrical Trailer, Sizzle Reel, Rip-O-Matic, Talent Reel, Completed Scenes, Frankenbiting, Proof of Concept, Dirty Pilot, ScreenerChapter 6: Pitching, Prospecting, Hit List(s); "Buyer" Landscape, (The "Big Six" Studios, Mini Majors, High Profile Production Companies, Top International TV Buyers); Realistic Pitch Goals; Basic Pitch Architecture, Timing of Deliverables, Different Pitch Scenarios and Environments (Pitch Fests, Festivals, Conferences and Markets, On-the-Lot meetings), Pitching Dos & Don'ts, Bringing Talent to the Pitch and Detachable AttachmentsFinal Thoughts.