Hobbyists and collectors take note! An enthusiast for more than 30 years, Ted Hake has collected, cataloged, and photographed thousands of toy premiums, and now has compiled the third edition of his incredible volume. Pop icons such as Elvis, Barbie "RM", Batman, Superman, The Phantom, Big Boy, Babe Ruth, Ty Cobb, The Flintstones, Pokemon, GI Joe, The X-Men, and McDonald's, Warner Brothers, and Disney characters highlight the 450 separate categories, 8,000 entries, and 4,800 photos in this amazing book. They're all here! There are plenty of books showing regular, store-bought toys, but Hake's Guide, Third Edition brings to light what toy collectors call "premiums", special toys that were manufactured in limited quantities for promotional campaigns, toys which have become highly sought collectibles. This books includes an extensive color section of rare and one-of-a-kind items, as well as comic, cereal, TV, movie, radio, and related store-bought items. No other publication has ever brought together such a diverse collection of Americana!.