The first comprehensive guide to character toy premiums, from the esteemed publisher of The Overstreet Comic Book Price Guide.Ted Hake, the undisputed world expert in toy premiums, has been collecting, cataloging, and photographing thousands of toy premiums for the past 30 years. For the first time, Gemstone Publishing has compiled this wealth of information into "Hake's Price Guide To Character Toy Premiums". Unlike other books on the market, this guide will concentrate not on regular, store-bought toys but on toys that collectors refer to as "premiums", special toys that were manufactured in limited quantities for promotional campaigns. No publication has ever brought together such a diverse collection of Americana. With 500 pages of black-and-white photos and more than 100 pages of 4-color photos, this exhaustive guide is the culmination of nearly 30 years of research. It features 5,000 photographs in more than 350 categories, including popular characters of the 1930s through 1990s: pop icons such as Barbie, Elvis, Batman, Superman, the Phantom, Big Boy, Babe Ruth, Roy Rogers, the Flintstones, and the X-Men, as well as all your favorite McDonald's and Disney characters.