Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple. Practical and clear guidance on all essential topics, including: * Planning market research; * Desk research; * Qualitative and quantitative research; * Sampling; * Questionnaire design; * Data collection and analysis. Up-to-date details are provided of market research agencies, codes of practice and quality schemes. In addition, the book covers all the most recent issues, such as making full use of the Internet, online databases and customer satisfaction research. This new edition also includes a free CD ROM that contains examples of briefs, questionnaires, reporting templates and popular sources of information. Practitioners and students alike will find here a comprehensive and easy-to-follow introduction to the subject. Packed with useful charts and figures, this brand new edition of Market Research draws on tried and tested methods and the author's extensive experience.