Build lasting business relationship! LinkedIn is your gateway to the world of professional social networking. With LinkedIn, you can easily increase your brand awareness, boost your company sales, or take your career to the next level. This book will show you how. Full of strategic ways to put this powerful professional tool to work for you, this Complete Idiot's Guide® makes building your business, your brand, or your career with LinkedIn easy and enjoyable-and it works! In it, you get: Easy ideas for setting up an eye-catching profile or Company Page. Tips for establishing a LinkedIn presence and attacking a following using LinkedIn's groups, recommendations and more. Pointers on promoting your business, your brand, or yourself, avoiding mistakes new LinkedIn users often make. Suggestion for expanding your marketing reach by using LinkedIn to find talented new employees for your company or map out your own next career move. Advice on evaluation you LinkedIn strategy and upgrading your account.