Small business marketing expert Susan Gunelius guides readers through social media marketing for small business, providing measurable results in just 30 minutes a day.About the Book Self-employment is currently the top business trend. In the past year, more than 600,000 professionals downsized from Corporate America have used their executive skills to become small business owners or entrepreneurs. Yet two-thirds of small businesses fail each year, and success is often dependent upon one simple thing: how effectively and cost-efficiently the business is promoted.Social Media Marketing in 30 Minutes a Day is a practical approach to marketing that focuses on generating revenue and maximizing visibility. This proven method works regardless of the size of the marketing budget'”or the time the reader has to devote to it. Targeted specifically to the needs of small business owners and entrepreneurs, this book differs substantially from its competitors by breaking marketing efforts into easily managed time slots.In 22 short, readable chapters packed with real-world examples, templates, sample marketing procedures, and screenshots that take readers step-by-step through the essentials of social media marketing for small business, small business owners and entrepreneurs will learn everything they need to know to progress with their companies'”without a major outlay of time or effort.

Gunelius's proven methods are brought home using easily implemented samples and templates, and copious tips, suggestions, and sidebars are provided throughout the book to arm readers with actionable tactics and strategies for strong social media marketing creation and implementation. As an added bonus, sample 30-minute-a-day plans interspersed throughout the book for achieving various goals such as brand building, short-term promotion, word-of-mouth marketing, and so on.By the end of the book, readers will have completed a social media marketing plan that demonstrates real results, and will have created a strategy for future marketing plans'”all in just 30 minutes a day.Key Selling Features Hot topic:According to a USA Today article dated 10/5/2009, Shoestring marketing is making a comeback: "In this time of tight budgets, where both entrepreneurs and their customers are increasingly reluctant to part with a penny, it is actually more important than ever that the small businessperson step up their marketing. As Richard Branson advises, recessions are time to expand, not contract." The trend now is toward increased marketing that costs little but delivers big, such as: social networking, blogs, and online video. Concrete take-aways:While there are many books on the market for small businesses and entrepreneurs, none links marketing strategy directly to business plan goals to produce real-world ROI. In addition, although the number of coaches, consultants, speakers and authors is large and growing, few existing books specifically target these audiences.

Author platform:Susan Gunelius has presented to audiences all over the U.S. and internationally, and her articles have appeared in over 20 online publications, including businessweek.com, foxbusiness.com, MSNBC.com, todayshow.com, washingtonpost.com, smartmoney.

com, thestreet.com, and monster.com. She writes a monthly column for entrepreneur.com, and her blog, Women in Business, was named a finalist in the 2009 Stevie Awards for Women in Business in the category of Best Blog. Susan reaches a national audience on Blog Talk Radio; an active speaker, she is already booked for 45 presentations in 2010 and is pursuing more. Her client list includes companies such as AT&T, HSBC, H&R Block, Jackson Hewitt, Citibank, About.com, Palgrave Macmillan, and John Wiley & Sons.

Solid online presence:Susan Gunelius's blogs and websites receive a combined 10,000 unique visitors per month, according to compete.com'”not counting her column o.