Publisher Marketing Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month) Email campaign to minimum 340K Entrepreneur subscribers Banner ads on Entrepreneur.com (audience 14 million unique visitors per month) Book excerpts shared on Entrepreneur.com to showcase the each of the chapter's content with inclusion of CTA to buy the book at the retailers Book cover and text links within related articles and channels on Entrepreneur.com Content campaigns shared via Entrepreneur's social networks, which total 11.7 million engaged Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers and influential media contacts Instagram spotlight campaign featuring case studies in the book Author Marketing Outreach to combined 60,000 followers across her personal and business social media accounts, newsletter lists, and blog subscribers Facebook advertising campaign to promote the book to highly targeted audiences Targeted blog campaign with exclusive value-add content for book purchases through author's leading blog, WomenOnBusiness.com (over 50,000 page views per month), which has won a Stevie Award for Women in Business in the category of best blog. Advanced online email marketing course to coincide with book purchase and pre-sale campaign.

Book will be sold as part of the course requirements. 10-15 speaking events per year with back-of-room sales coordinated with 800CEOREAD with follow-up emails to promote the book at all the retailers.