Film as Commodity examines the shift in film journalism, over the last few decades, from essays and lengthy reviews to shorter articles and a stronger taxonomic systems. This shift, which pervades cultural journalism, is presented and discussed in terms of Critical Discourse Analysis (CDA), an interdisciplinary approach to language studies. The analysis draws on a corpus of Norwegian newspaper film reviews, and argues that changes in genre characteristics and the use of rhetorical devices are signs of a more general transformation in which works of culture increasingly come to be seen as commodities.