The Book Publishing Industry
The Book Publishing Industry
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Author(s): Greco, Albert N.
ISBN No.: 9780805849431
Pages: 336
Year: 200707
Format: Trade Paper
Price: $ 55.25
Status: Out Of Print

Contents: Introduction. Characteristics of the U.S. Book Industry. U.S. Title Output, Book Categories and Returns, and Channels of Distribution. Mergers, Acquisitions, and the Development of the Modern Book Company.


Business Operations, Practices, and Procedures. Editors, Editorial Theories, and Their Books. Editors, Book Acquisitions, and Editorial Practices and Procedures. Marketing Practices and Procedures. Consumer Book Purchasing Patterns. Intellectual Property: Censorship, Libel, and Copyrights. The Changing World of Publishing: Electronic and Multimedia Issues.


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