The Book Publishing Industry
The Book Publishing Industry
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Author(s): Greco, Albert N.
ISBN No.: 9780415887243
Pages: 490
Year: 201307
Format: Trade Paper
Price: $ 106.95
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Albert N. Grecois Professor of Marketing, Communications, and Media Management at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing: Challenges and Opportunities and Book Industry Trends.His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis. Jim Milliotis co-editorial director of Publishers Weekly and vice president of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 19 years, starting as the business and news editor, topics he still covers today. Prior to joining PW, Jim was executive editor at Simba Information, a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simba's flagship publications were BP Report and Educational Marketer, for which Jim served as editor.


Jim is a regular contributor to different industry publications, including Bowker's Book Consumer Annual Review, and BISG's Consumer Attitudes Towards E-Books report. Robert M. Whartonis professor and past chairperson of the Management Systems Department at Fordham University's Schools of Business Administration. He has authored numerous academic papers on Statistics and also the book publishing industry. He is coauthor of "The Culture and Commerce of Publishing in the 21stCentury" published by Stanford University Press. He has served as a consultant for the American Association of Publishers and the Book Industry Study Group. Marketer, for which Jim served as editor. Jim is a regular contributor to different industry publications, including Bowker's Book Consumer Annual Review, and BISG's Consumer Attitudes Towards E-Books report.


Robert M. Whartonis professor and past chairperson of the Management Systems Department at Fordham University's Schools of Business Administration. He has authored numerous academic papers on Statistics and also the book publishing industry. He is coauthor of "The Culture and Commerce of Publishing in the 21stCentury" published by Stanford University Press. He has served as a consultant for the American Association of Publishers and the Book Industry Study Group.


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