While most businesses know the importance of online reviews onsites such as Yelp.com, theyhave no clue how to grab the reins and help shape the conversationaround their service or product. This guide will help users begincrafting and managing a winning presence on the Yelp reviewsplatform. It opens with a chapter outlining the opportunity forbusinesses of all types so that everyone understands how reviewsaffect the bottom line. The book then explores Yelp’sdemographics and then shows how to best use Yelp’s features,including how to claim your business listing and craft a compellingpresence.  The compelling e-book also includes informationabout how to communicate with reviewers, how to receive and respondto alerts when new reviews--good or bad--are posted, and when paidmembership and promotional options should be considered. It’sa great introduction to the crucial Yelp reviews platform and willalso include promotion and a coupon for the upcoming Five Stars:Putting Online Reviews to Work for Your Business book (January2014).  .