'This is a very welcome second edition of Andrew Goatly's classic work on metaphor in language. The book has been updated and enhanced throughout, while retaining the structure and argument that made the first edition widely influential and respected.' -Elena Semino, University of Lancaster, UK 'The value of Goatly's work is that in exposing the roots of metaphor in lexical semantics and cognition he does not kill the metaphor 'plant'- but rather waters and nurtures it with insights from literary and linguistic scholarship, enabling the seeds sown in the first edition to blossom and flourish. The efflorescence of this new edition allows the reader to reap the benefit of the author's knowledge about metaphor and taste the fruit of a rich harvest from his graft as a writer.'- Jonathan Charteris-Black, University of the West of England, UK 'Provide[sUK 'Provide[s] useful insights for the technical communicator.' - Donald R. Riccomini, Technical Communication ".The Language of Metaphorsis still a beautiful collection of data and an ambitious theoretical approach to metaphors.

"- Wei-lun Lu, Masaryk Univesity, Pragmatics and Society Praise for the First Edition 'Anyone genuinely interested in metaphor - whether literature or philosophy student, cognitive scientist, linguist, poet, dictionary addict, or advertising copywriter - will find their brains tickled and stretched by the multiplicity of ideas integrated in this absorbing and valuable contribution . This book is a gem'- Michael Toolan, School of English, University of Birmingham 'The study of the use of metaphors in the social context is highly interesting, especially for those working in social science.' -M.D.Garcia Gonzalez, Cadiz University ' . covers areas usually neglected by recent investigations of metaphor. Lexical, syntactic, semantic, pragmatic, discourse and cognitive aspects are encompassed and literary and non-literary examples are drawn upon' -Vincent Herman, University of Nottingham 'Well organized with useful exercises and a concise summary for each chapter, this volume serves as a much-needed text and a rich general resource for those in the fields of linguistics, English-language education, philosophy, and cognitive psychology. Recommended.

'- Choice lt;STRONG>'The study of the use of metaphors in the social context is highly interesting, especially for those working in social science.' -M.D.Garcia Gonzalez, Cadiz University ' . covers areas usually neglected by recent investigations of metaphor. Lexical, syntactic, semantic, pragmatic, discourse and cognitive aspects are encompassed and literary and non-literary examples are drawn upon' -Vincent Herman, University of Nottingham 'Well organized with useful exercises and a concise summary for each chapter, this volume serves as a much-needed text and a rich general resource for those in the fields of linguistics, English-language education, philosophy, and cognitive psychology. Recommended.'- Choice.