Whether you're an entrepreneur or a business leader, what you want most is to be at the head of the pack with the latest, hottest consumer enthusiasm: a product or service that comes across as brilliant, original, and hip; the kind of thing that not only seems cool in and of itself but makes the lucky consumer who uses it feel cool. Building on the ideas found in the groundbreaking book Coolhunting consumer trend expert Peter Gloor's Coolfarming moves beyond simply hunting for the latest hit ideas that are already happening and shows you how to get the "next big idea" off the ground for yourself or your company by nurturing innovative, cutting-edge ideas from the ground up. In Coolfarming, you'll discover how to grow your own trends by creating an environment where COINs flourish; then-once a product has become established-extend the creative pool into a Collaborative Learning Network, or CLN, whereby a targeted group of interested people are brought in to learn the basics of the product, make suggestions for improvements, point out deficiencies and push the idea forward. Featuring real-life examples from Linux to the Twilight series, from Procter & Gamble to Apple, Coolfarming lets you in on the practical, step-by-step processes that will allow you to successfully cultivate the kind of swarm creativity that generates hot new trends, and then push them over the tipping point to commercial success.