Sales and Market Bullets A WINNING MANAGER: While a first-round draft pick for the New York Mets, his on-field career didn't quite pan out the way he hoped, and Gibbons only played a handful of major league games. He began his coaching career with the Mets, moved on to be the manager for the Toronto Blue Jays in 2002, and then coached for the Kansas City Royals and the San Antonio Missions. In 2013 he returned to the Jays for what would become a historic five seasons. CANADA'S TEAM: As Canada's only MLB team, the Toronto Blue Jays are intensely popular: 2.3M followers on their official Twitter and an average of 500K people tune into regular season games. With John Gibbons at the helm, the Jays made the American League Championship Series in 2015, ending a 22-year playoff drought, and again in 2016, with viewership reaching a fever pitch. BASEBALL BOOKS POPULARITY: ECW's 2019 book Hello Friends! , by longtime Toronto Blue Jays radio broadcaster Jerry Howarth, performed exceptionally well and was a national bestseller. THE MEDIA LOVES GIBBY: Known for his fights with umpires, Gibbons always provided content for the broadcasters, sports media, and podcasters to talk about during and after games.

In 2021, Fansided, a Blue Jays media site, wrote, "It's been almost three years since John Gibbons sat in the Blue Jays dugout and managed the team, but he may be more popular than ever." Audience Toronto Blue Jays fans Baseball fans Sports media readers Biography and memoir readers.