Dedication List of figures Acknowledgements About the author Chapter 1: The whats and whys of social networking for academic libraries Abstract: Background Role on campus Why social media for academic libraries? Rewards of social media participation Chapter 2: How to approach the implementation of social media technologies Abstract: Planning Community-building Survey of academic librarians using social media Conclusion Chapter 3: Case studies of academic libraries and social media networking Abstract: Libraries Analysis of the experiences shared in case studies Chapter 4: First steps Abstract: Strategy for implementing social media Skill set defined Sample social media policies Chapter 5: Make the connection: posting on social media Abstract: Just DO it Basic Facebook how-to section Basic Twitter How-to Section Chapter 6: Evaluating the impact of social media in academic libraries Abstract: How to evaluate What to evaluate and what tools to use Mid-course adjustments Chapter 7: Closing thoughts Abstract: Appendix 1: Survey questions Appendix 2: Case study questions Appendix 3: Tools and resources Glossary References Bibliography Index.