"An inspiring roadmap for anyone who wants to live a life of passion and purpose." Tony Hsieh, CEO of Zappos.com, Inc., and bestselling author of Delivering Happiness "Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve." Marc Benioff, chairman and CEO of Salesforce.com and bestselling author of Behind the Cloud "Steve Jobs reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone created multibillion-dollar ideas, and turned them into multibillion-dollar products that everyone loves and admires.

This book is not an option. Buy it now; bank it tomorrow." Jeffrey Gitomer, bestselling author of The Little Red Book of Selling "In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds, it is also for anyone who loves technology and wants to understand how to create simple devices that are easy to use and can impact our lives." Tim Bajarin, president of Creative Strategies, Inc.