Acknowledgments Preface: Your Story is My Passion Introduction: Richard Branson, Dopamine, and the Kalahari Bushmen Part I:Storytellers Who Ignite Our Inner Fire 1. What Makes Your Heart Sing? 2. From T-Shirt Salesman to Mega Producer 3. Conquering Stage Fright to Sell Out Yankee Stadium 4. A Rock Star Rediscovers His Gift in the Backstory of His Youth 5. Change Your Story, Change Your Life 6. The Power in Your Personal Legend 7. A Coffee King Pours His Heart into His Business 8.
We're Not Retailers with a Mission, We're Missionaries Who Retail 9. If You Can't Tell It, You Can't Sell It Part II: Storytellers Who Educate" 10. How a Spellbinding Storyteller Received TED's Longest Standing Ovation 11. Turning Sewage into Drinking Water 12. What You Don't Understand Can (and Does) Hurt You 13. The $98 Pants That Launched an Empire 14. Japan Unleashes Its Best Storytellers to Win Olympic Gold 15. A Funny Look at the Most Popular TED Talk of All Time 16.
Dirt, Cigars, and Sweaty Socks Put a Marketer on the Map 17. A Burger with a Side of Story Part III: Storytellers Who Simplify 18. If Something Can't Be Explained on the Back of an Envelope, It's Rubbish 19. The Evangelizer in Chief 20. A Film Mogul's Granddaughter Cooks Up Her Own Recipe for Success 21. The Storytelling Astronaut Wows a TED Audience 22. "Dude's Selling a Battery" and Still Inspires 23. An Entrepreneur Makes Shark Tank History Part IV: Storytellers Who Motivate 24.
Find Your Fight 25. The Hospital Steve Jobs Would Have Built 26. A Hotel Mogul Turns 12,000 Employees into Customer Service Heroes 27. A Revolutionary Idea That Took Off on the Back of a Napkin 28. When Amy Lost Her Legs, She Found Her Voice 29. From Hooters to the C-Suite - A Former Waitress Shares Her Recipe for Success 30. Trading Wall Street Riches for the Promise of a Pencil 31. The Ice Bucket Challenge Melts the Hearts of Millions 32.
His Finest Hour - 180 Words That Saved the World Part V: Storytellers Who Launch Movements 33. Great Storytellers Are Made, Not Born 34. Millions of Women "Lean In" After One Woman Dares to Speak Out 35. The 60-Second Story That Turned the Wine World on Its Side 36. From My Heart Rather Than From a Sheet of Paper 37. Story, Story, Story Conclusion: The Storyteller's Universe The Storyteller's Toolkit The Storyteller's Secrets at a Glance The Storyteller's Checklist Notes.