This text examines corporate culture as a force in realizing business excellence. It contains discussions, self-assessment tools and case studies that demonstrate the power of cultural values. For example, find out why two companies can have completely different personalities, employee attitudes and performance outcomes, even when thy have similar product lines or identical mission statements. Each chapter is filled with anecdotes and profiles from such companies as Wendy's, The Vanguard Group, American Express, Fox News Channel, Dell Computer and Cirque du Soleil - all of which bring to life the book's main principles and concepts.