About the Author PREFACE Reading and Writing about Popular Culture A Classical Contemporary Textbook Taking Action Pop Perspectivesand Your Class Acknowledgments PART I ANALYTICAL CONCEPTS AND WRITING STRATEGIES CHAPTER 1 Introduction: Culture and Criticism Considering Culture Understanding thePop PerspectivesSteps A Critical Perspective: Strategies for Thinking, Reading, and Responding Culture and Criticism: Exercising Your Skills Chapter Summary CHAPTER 2 Rhetoric and Reading to Write Rhetoric The Appeals Checklist For Rhetoric in Written Texts Reading to Write: Prewriting Rhetoric in Action: Analyzing a Written Text Rhetoric in Written Texts: Exercising Your Skills Checklist For Rhetoric in Visual and Multimedia Texts Rhetoric in Action: Analyzing a Visual Text Rhetoric in Visual Texts: Exercising Your Skills Chapter Summary CHAPTER 3 Argument, Research, and Writing Logical Reasoning The Main Parts of an Argument Dismantling an Argument Logical Reasoning and Fallacies: Exercising Your Skills Research and Writing on Popular Culture: Prewriting, Drafting, and Reflecting Argument in Action: Revising Argument, Research, and Writing: Exercising Your Skills Chapter Summary PART II READING OURSELVES, READING OTHERS (Note:Although included only for the first selection, each reading contains "Exercising Your Skills" and "Taking Action" questions.) CHAPTER 4 Understanding Lives and Jobs Introduction Considering Identities and Work Overview of Selections: Identities Overview of Selections: Work Identities Debra Calling Thunder, "Voices of the Invisible" Exercising Your Skills Before Reading After Reading Critical Perspective Rhetoric and Argument Analysis Taking Action Torri Minton, "Search for What it Means to Be White: More and More Look to Ethnic Identity" Nell Bernstein, "Goin' Gangsta, Choosin' Cholita" Tomas Sandoval, "On the Merits of Racial Identity" Kiflin Turner, "Identity Beyond Stereotypes: African-American Students Search to Find a Niche Beyond the Confines of Racial Myths" Melissa Algranati, "Being an Other" Olivia Chung, "Finding My Eye-dentity" Work Sarah Anderson, "Wal-Mart's War on Main Street" Rebecca Piirto Heath, "The New Working Class" Eddie R. Cole Jr., "Guess Who Else Is Reading Those 'Facebook' Entries?" Scott Adams, "The Dilbert Principle" CHAPTER 5 Imagining Spaces, Rituals, and Styles Introduction Considering Spaces, Rituals, and Styles Overview of Selections: Spaces and Rituals Overview of Selections: Styles Spaces and Rituals James Morrow, "X-It Plans" George Carlin, "A Place for Your Stuff" Dan Leopard, "Micro-Ethnographies of the Screen: The Supermarket" Ad Analysis Amy L. Best, "Coming of Age at the Prom: Adolescence and Popular Culture" Camilo José Vergara, "The Ghetto Cityscape" Susan Willis, "Disney World: Public Use/Private State" Styles John Molloy, "Dress for Success" Ad Analysis Margaret Talbot, "Les Très Riches Heures de Martha Stewart" Warren St. John, "Metrosexuals Come Out" Richard Majors and Janet Mancini Billson, "Cool Pose" Alison Lurie, "The Language of Clothes" CHAPTER 6 Playing Sports Introduction Considering Sports Overview of Selections: Rethinking Sports Overview of Selections: Sporting Innovations and Celebrities Rethinking Sports Chris Rubio, "Throws Like the Girl She Is" Julio Rodriguez, "Healing Power: Sports Illustrated, Masculinity, and the 1998 Home Run Race" Abigail M. Feder-Kane, "'A Radiant Smile from the Lovely Lady': Overdetermined Femininity in 'Ladies' Figure Skating" Sporting Innovations and Celebrities Evan Ratliff, "Sports Rule!"