Jeff Fromm is President of FutureCast, a marketing consultancy that specializes in millennial trends, and is a contributing writer at Forbes. He is a frequent speaker on marketing, consumer trends, and innovation. Jeff has published numerous research reports on the millennial consumer and is the co-author of "Marketing to Millennials" (2013), "Millennials with Kids" (2015), "Marketing to Gen Z" (2018), and the Purpose Advantage.Jeff has over 25 years of marketing consulting experience across dozens of brands ranging from Build-a-Bear Workshop to Whole Foods. He is a shareholder and Board Member at Three Dog Bakery, Service Management Group, Tickets For Less, and FutureCast. Jeff is a graduate of The Wharton School of the University of Pennsylvania and was an exchange student at The London School of Economics.