“ If you truly want to see just how good you can be, get a copy of Friel's latest training manual, Your Best Triathlon .” - Active.com “From one of the most trusted coaches in the sport, this new book is the culmination of decades of experience helping committed athletes achieve their best race ever. Following his plan, even mid-season as I have, I’ve found a happy medium of self-coaching and learning from one of the best.” - LAVA magazine "25 years of active multisport coaching has proven that Joe Friel has an unprecedented understanding of endurance sports. As a multiple triathlon world champion, I would consider Joe as one of the leading figures in triathlon coaching today. Joe’s professional approach and practical understanding of sports physiology has helped many endurance athletes of all abilities reach their full athletic potential." -Simon Lessing, 5-time Triathlon World Champion "Joe Friel’s training books have made the once "crazy" sport of triathlon accessible to the public while also guiding seasoned athletes to their full potential.

" - Barb Lindquist “Joe Friel has spent most of his life in devotion to the understanding and teaching of sport. Joe has managed to focus on the key components to athletic success while weeding out the noise.” - Justin Daerr, professional triathlete “Whether you’re a beginning triathlete or a seasoned pro, Joe Friel is the leading authority on triathlon training.” -Ryan Bolton, Ironman winner & 2000 USA Olympic Team “Joe Friel’s wealth of knowledge in triathlon is astounding and he has a wonderful way of sharing that knowledge with all athletes from beginners to elite professionals." -Siri Lindley, Triathlon World Champion “Joe Friel is among the deans of triathlon coaching." - George M. Dallam, Ph.D.

, former USA Triathlon National Teams Coach, co-author of Championship Triathlon Training “Joe Friel is constantly enhancing his education in the sport. In his books, Joe uses the information of the athletes he personally trains, the coaches who confide in him, and the large amounts of research he digests from triathlon and other endurance sports.” - Wes Hobson, former USA Triathlon National Team member and U.S. sprint triathlon champion “In his usual upbeat, reader-friendly style, Joe brings to bear a further understanding of the art and science of triathlon.” - Steven Jonas, MD, author of Triathloning for Ordinary Mortals and co-author of Championship Triathlon Training.