" Mammography Wars is transparent about its aims, theoretical underpinnings, and methodology. Further informing literature on the political, economic, cultural, and other social contours of breast cancer and the mammography debate, the book introduces a sociology of attention as an analytic tool to show how disagreements can become hostilities with seemingly no common ground, but also how crosscurrents (productive dissonances) can emerge across usual divisions to foster mental flexibility, understanding, and the potential for reconciliation. The book is detailed in its presentation of findings and serves as a model for how to apply an attentional lens to intractable social problems of all kinds." -- Gender & Society " Mammography Wars is an insightful intervention into deeply entrenched conflict surrounding mammography screening standards in the United States. Friedman deftly blends together empirical analysis of the narratives driving disagreements among professionals and patients alike with a clear and accessible take on the power of the sociology of attention, breaking through seemingly intractable ideological battles to resolve conflict."-- Piper Sledge, author of Bodies Unbound: Gender-Specific Cancer and Biolegitimacy "Friedman is a thorough researcher with a clear, engaging style. Her focus on patterns of attention as the organizing analytical framework is fresh and unusual: a fascinating read." -- Kelly Joyce, professor of sociology, Drexel University.