Imagine that there's a way for people with amputated limbs to truly believe that their limbs have grown back. Imagine that you can simply think yourself to better health. Imagine that full sugar products are better for health than "diet" products. No need to imagine. All of these scenarios are true. You can find out why this is the case in this book. Ranging from why we see ghosts, to why the concept of gender fluidity is flawed, to why companies that sell probiotic drinks are a con.you will see humanity in a new light! Drawing on contemporary research from the fields of Visual Science, Neuroscience, and Food Science, discussions explore how these systems influence not just human behaviour, but also society.

Both the systems themselves, and the interactions between them, are important. Note that from the date of publication, 10% of all profits made on this book will go to Alzheimer's Disease International every year (https://www.alz.co.uk/global-solutions). Reading the book will provide an explanation for why this particular organisation has been chosen. So purchasing this book is a win-win situation: you will be helping in the fight against Alzheimer's in addition to receiving what you will hopefully think is an interesting book, and I, the author, will have an improved academic standing. So please purchase this book, and encourage other people you know that are interested in Science to also purchase it.