Jeep : The History of America's Greatest Vehicle
Jeep : The History of America's Greatest Vehicle
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Author(s): Foster, Patrick R.
ISBN No.: 9780785837480
Pages: 192
Year: 201910
Format: Trade Cloth (Hard Cover)
Price: $ 27.68
Status: Out Of Print

Introduction: Forged in War. Tales of wartime Jeep adventures, where the trusty Jeep saved lives and won the day Chapter One: A Legend Is Born, 1940-1941. The history of Willys-Overland and Bantam Motors and their roles in developing the wartime Jeep Chapter Two: The Willys-Overland and Willys Motors Years, 1946-1963. Peacetime and military Jeeps produced by Willys-Overland and its successor, Willys Motors Chapter Three: Mr. Kaiser's Jeep, 1964-1969. In 1963, Kaiser Industries changed the name of the company to Kaiser-Jeep Corporation, tried to grow the corporation in America, and laid the groundwork for Jeep's amazing popularity overseas Chapter Four: American Motors Takes the Wheel, 1970-1987. Jeep ownership transfers to AMC and Jeep's U.S.


business grows nearly 700 percent Chapter Five: Chrysler in Command, 1988-1998. The Iacocca years and how his Chrysler Corporation built a whole new Jeep organization, one that could take the company to the next level Chapter Six: The DaimlerChrysler Fiasco, 1999-2007. The Daimler-Chrysler merger and how the German company caused Jeep to lose its way Chapter Seven: Tragedy and Triumph, 2007-2015. Jeep's comeback was temporarily derailed by Chrysler's bankruptcy, but the division has since been able to pull itself out of the basement and on to record-breaking years Index.


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