'An excellent textbook for undergraduate majors in sport-related programs or as an introductory book for sport-focused graduate students.'- Michael S. Willett, International Journal of Sport Communication 'This comprehensive book covers the fundamentals as well as going in-depth on key issues in sports management. It is full of examples and case studies directly relevant to all who study and work in sports. It should be required reading for all sport management students, as it contains chapters relevant to each course in a sports management curriculum.' - Daniel A. Rascher, University of San Francisco, USA 'This book offers a practical approach to learning with mini-cases, cases and evidence from experts in the field. Its applied approach and balance of US and international content make it appealing to a broad audience of undergraduate and graduate students in sports management and related fields.

Access to 50 case studies, published in the Stanford/Harvard case study system, and an accompanying website are major strengths.'-Marijke Taks, University of Windsor, Canada 'This book illustrates that stakeholders and decision-making strategies are vital in every aspect of the sport business ecosystem. A mix of both short and long cases were well-chosen for each chapter and fully integrated with practical applications. I strongly recommend this book for anyone interested in sport business.'-Jennifer Mak, Marshall University, USA 'This in-depth and engaging text provides a sound understanding of the dynamic sport business environment. It chronicles how an exhaustive list of various sport-related organizations, including teams, leagues, clubs, federations, universities, media outlets, events, and facilities are structured, financed, and marketed in a rapidly changing world. The book's detailed cases makes it an excellent centerpiece to a general sport business class, an outstanding supplement to various sport management sub-disciplines, and a thorough reference for sport business practitioners.' -Mark S.

Nagel, University of South Carolina, USA nal content make it appealing to a broad audience of undergraduate and graduate students in sports management and related fields. Access to 50 case studies, published in the Stanford/Harvard case study system, and an accompanying website are major strengths.'-Marijke Taks, University of Windsor, Canada 'This book illustrates that stakeholders and decision-making strategies are vital in every aspect of the sport business ecosystem. A mix of both short and long cases were well-chosen for each chapter and fully integrated with practical applications. I strongly recommend this book for anyone interested in sport business.'-Jennifer Mak, Marshall University, USA 'This in-depth and engaging text provides a sound understanding of the dynamic sport business environment. It chronicles how an exhaustive list of various sport-related organizations, including teams, leagues, clubs, federations, universities, media outlets, events, and facilities are structured, financed, and marketed in a rapidly changing world. The book's detailed cases makes it an excellent centerpiece to a general sport business class, an outstanding supplement to various sport management sub-disciplines, and a thorough reference for sport business practitioners.

' -Mark S. Nagel, University of South Carolina, USA luding teams, leagues, clubs, federations, universities, media outlets, events, and facilities are structured, financed, and marketed in a rapidly changing world. The book's detailed cases makes it an excellent centerpiece to a general sport business class, an outstanding supplement to various sport management sub-disciplines, and a thorough reference for sport business practitioners.' -Mark S. Nagel, University of South Carolina, USA.