Persuasion offers all you need to know to get the most out of your business operations. With the current global economic crisis excellent persuasion skills have become invaluable as businesses now more than ever must maximise every opportunity they face. Persuasion is not only required as part of negotiation, but in every aspect of working and business life. There are many different facets to persuasion and different approaches this book provides the details that will help you get ahead in the workplace. It is a fundamental skill and there are different facets and approaches. It is important to note that persuasion is not the same as negotiation, which is more geared towards a compromise or a degree of backing down. Rather persuasion is the power to convince the opposing party to your way of thinking either through means of influence, power or motivation. This book provides the details that will help you get ahead in the workplace.

Key tactics to guarantee persuasiveness Language appropriate to persuasion Structure, sequence, visual aids, description Relating benefits to individuals - The tailored approach Credibility Avoid exaggeration & Avoid pressurising people Add a demonstration Maximising your chances Handling and overcoming objections Respect alternative choices Dealing with "maybe".