Introduction What’s This Book About? How Is This Book Organized? Who Should Read This Book? What Do You Need to Use This Book? What Do You Need to know? Conventions Used in This Book Friday Evening – Promoting Your Web Site to the World You Built It, But Will They Come? Can You Really Promote Your Web Site without Spending a Fortune? Making the Web Work for You Leveraging the Power of Search Engines and Directories Crawler-based Search Engines Human Powered Directories Hybrid Sites Paid Inclusion and Paid Placement Promoting Your Web Site to Joe Web Surfer Determining Who Is Visiting Your Web Site G. Wrapping Up and Looking Ahead Saturday Morning – Putting the Motion in Promotion Capitalizing on Search Engine Fundamentals Millions of Users Are but a Search Away Indexers, Spiders, Crawlers, and Other Web Beasties Working with Search Engines Comparing Search Engines and Directory Lists Who Power Whom? Search Engine Fundamentals What Do Search Engines Look for? What Does the Indexed References Look Like for a Real Page? What Happens After Your Web Site Is Indexed? Determining Popular Keywords Keyword Creation Tips Researching Popular Search Engines Keywords Free Keyword Generation Tools Be On Guard Against Accidental Spamming Boosting Visits with Ordinary Descriptions a. Understanding Summary Descriptions b. Understanding Relevancy Using Page Titles to Your Advantage Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed a. Handling Problems with Frames b. Working Around Scripts c. Preventing Problems with Your Tables d. Working Around Your Graphics and Image Maps Getting the Most from Keywords and Meta-Information a.
Working with Meta-Information b. Using Meta-Information in Your Web Page c. Meta Tag Generators d. Analyzing Your Meta Tags Leveraging Your ALT Tags and Comments Inspecting Your Web Page’s Body Text A Last Look at Search Engine Fundamentals Taking a Break Registering with the Top Search Engines on the Planet Submitting Your Site to a Search Engine How Does Indexing Work? How Can You Exclude Directories and Pages? How Often Is Your Site Reindexed? Why Won’t This Search Engine List Your Site? Search Engine Tricks to Avoid a. Title Tricks b. Hidden Text and Fields c. Setting Up Multiple Version of Your Pages Increasing Your Web Traffic with the Top Search Engines a. AllTheWeb b.
AltaVista c. AOL Search d. Ask Jeeves e. Excite f. Go.Com g. Google h. HotBot i.
Lycos j. MSN Search k. Netscape l. whatUseek m. Yahoo! Metasearch Engines a. The Mechanics Going on Behind the Scenes b. Dog Pile and Mamma and Other Options i. DogPile ii.
Mamma 5. Targeting Shopping Search Engines Submitting Your Web Site to the Top Guides, Lists, and Directories 1. Submitting Your Site to Lists and Directories 2. The Open Directory and Yahoo! 3. Submitting Your Site to Web Guides 4. How Do People Find Your Listing in a Guide or Directory? 5. How Often Is Your Site’s Listing Updated? 6. Increasing Your Web Traffic with Guides and Directories a.
Alcanseek b. CANLinks c. CentralDrive d. EuroSeek e. Galaxy f. Gimpsy g. Illumirate h. Jayde i.
LookSmart j. Mavicanet k. Nerd World Media l. Open Directory M. Scrub The Web N. Skaffe O. Yahoo! E. Offline Marketing 1.
Promote Your URL on Everywhere a. Business Cards b. Letter Heads c. Offline Advertising 2. Promote Your URL Alongside Your Products and Services Wrapping Up and Looking Ahead Saturday Afternoon: The Coolest, the Hottest, and the Best The Best Business Search Engines and Yellow Pages Directories Submitting Your Site to Business Search and Directory Sites Increasing Your Web Traffic with Yellow Pages Directories a. BigBook b. BizWeb c. Superpages.
com d. Where2Go e. SMARTpages f. Yahoo! Local Yellow Pages g. AnyWho h. TheYellowPages i. AOL YellowPages j. MSN Yellow pages k.
Yellow Book l. AskMrYellow Directories by Industry and Category Getting the Most Out of Industry and Category Directories Community Guides Creating a Listing in EscapeArtists Subm.