Praise for Matt Fitzgerald's How Bad Do You Want It? "Fitzgerald dives into the research behind [elite] coping skills and highlights the top athletes who use them. Anyone, whether pro or everyday exercisers, can use these tactics to push further." - Men's Journal "The only book that goes beyond the standard mindfulness training, which focuses primarily on visualization, and gets at the heart of how champion endurance athletes achieve greatness." -- Outside "The races make it a fun read, and the psychology is thought-provoking." - Runner's World "Fitzgerald digs into the very soul of his athletes to uncover innate traits and learned behaviors. This is a fantastic group of stories being told with literary skill far beyond most sports books." -- Oregon Distance Runner "Fitzgerald has done an exemplary job in making physiology and psychology understandable. Creative and entertaining.

The subject comes alive through charismatic writing." -- Canadian Running "The mind-over-matter guide to racing. Fitzgerald's book dissects pivotal races and features top endurance athletes . illustrating how elite athletes rally their mental strength--and amateur athletes can, too." -- Austin-American Statesman "Imagine you could get into the mind of an elite athlete and use their skills to improve your sporting potential. That's the premise of Matt Fitzgerald's How Bad Do You Want It? " -- Triathlon Magazine Canada " How Bad Do You Want It? perfectly introduces the exciting new understanding emerging in the world of sports psychology and exercise physiology. A superb book." -- Colorado Runner "Fitzgerald is a skilled writer and the drama and excitement of the various races really jump off the pages.

Thrilling." -- Run Oregon.