"Excellent step-by-step instructions for registering a mark, written in plain English with clear examples." Library Journal "Searching for a winning business or product name? Or have a distinctive logo or slogan to protect with a trademark or service mark? You will find sound advice in this book." San Francisco Examiner "Get tips to help you choose and protect a name, logo and other unique items that identify your company." Houston Chronicle "Trademark, is a complete guide for small businesses and startups on how to choose a business name, how to register for nationwide protection of a trademark, how to secure a domain name, and how to deal with infringing use by others. The book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand instructions for most common legal branding issues. " sirreadalot.org Author Comments: The key to business success in the 21st century is branding--creating a business persona that attracts and retains customers.

Trademarks are the legal foundation for branding. Trademark law allows a business to get exclusive advantages within an industry and to pursue copycats. This book is a field leveler for a startup, contractor, or a small business owner who wants to expand. It provides easy-to-understand, step-by-step instructions for most common legal branding issues.