* Makes the Detailed Case for '96 as a "Big Bang" of Modern Sports: Details how the stars aligned for 365 days to shape the professional sports leagues of today, creating some of today's standard offensive and defensive schemes, changing our viewing habits via new technology and media, and ultimately connecting fans closer to their sports heroes than ever before. * Behind-the-Scenes Stories and Interviews: From stars like Troy Aikman, Deion Sanders and Emmitt Smith, to influencers like Allen Iverson, Penny Hardaway and Steve Spurrier, 1996 features unique stories and new conversations with the legends from this monumental year. * 1996 Debuts, Comebacks and Moves: '96 saw the professional debuts of Iverson, Kobe, Serena Williams, The Rock and Stone Cold, the MLS and the WNBA; the comebacks of Mike Tyson and Magic Johnson; and the moves of Gretzky to the major market of the New York Rangers and the change of power in the NBA with Shaq headed to the Lakers. And there's more! * '90s Sports Culture Nostalgia is Peaking in Popularity: Covid-reduced sports programming has produced record-viewing audiences of ESPN's The Last Dance , the making of Space Jam 2 for their kids, and renewed interest in Tyson's comeback, Tiger's renaissance, and the new e-sports evolution that started with Madden and NBA Jam * Sports Fans and Sports Media Desperate for Content: It's unclear what the sports landscape will look like in May 2021, but if Covid-19 restrictions continue, preventing fans from attending sporting events, etc., we'll all be hungry for fast-paced, pop-culture infused sports content like this book. * Author's Writing and Media Appearances: Author's past books have been endorsed by the likes of Tony Dungy, Spike Lee, and Mark Cuban; he's written features for the New York Times, Men's Health, GQ , and many more. Finkel has been a live TV guest on CBS: This Morning and Good Morning Texas and has appeared on hundreds of radio stations, podcasts and live-streams promoting his work. * Author Platform: He is the co-host of the weekly radio show Life of Dad Show with Art Eddy (300k downloads), blogs for Life of Dad , and co-hosts the Life of Dad podcast (600k downloads).
* Author Social Media: 3,560,000 Facebook followers of Life of Dad ; plus 74,100 Instagram followers, and 23,700 Twitter followers. In addition, Finkel co-hosts the LunchBreak Facebook Live show (1M total viewers / 12k viewers per week) and has over 10,000 individual Twitter followers, 8,600 Instagram followers, 6,300 Facebook followers, as well as 2,220 weekly newsletter subscribers. * Photo program: 16-page photo insert.