Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet. In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate. Feig outlines how to: Develop a marketing plan that's sure to work-before you go online Build quality traffic-attracting customers who will buy your product or service Keep them coming back for more with relationship marketing strategies Unlock the secrets of Web search engines and turn your site into a category leader Develop an interactive B2B site Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.