Hot Button Marketing
Hot Button Marketing
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Author(s): Feig, Barry
ISBN No.: 9781440517686
Pages: 256
Year: 201201
Format: E-Book
E-Book Format Price
DRM EPUB $ 22.81

Consumers buy products for two reasons--the rational reason and the real reason. While your customer may say they want your product because of its features and benefits, their decision to buy is based on emotion--not intellect. Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's, even if it's a parity product! Filled with tips and insights that can be applied at every stage of marketing--from product development to one-to-one selling--Hot Button Marketing shows you how to hit the sixteen hot buttons and get your product sold.


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