IntroductionChoosing a career as a photographerLearning from mistakes. Shoot what you know (Know your subject matter and developing a style)How good are you, really? 10,000 hours experience (how experience builds the more you shoot)Matt Wreford profile (perspective of a relative newcomer)Business skills The essential business skills every photographer needs to know Where photography and business meetDeveloping good production skills. What's the day rate?The true cost of running a businessThe client's perspectivePaying attention to the detailsCashflow crises and how to avoid themDodgy dealsEmployment and insuranceIt's your copyrightMike Laye profile (discussing career as an arts photographer and copyright)Working with clientsHow to find them, how to work with them, how to keep themWho do you want to work for?Communications agencies: advertising and designPR companies Editorial Direct clients Book publishing Record companies Picture librariesGetting noticed Building contacts Networking Awards and building on success Self-analysis and editing your portfolioGetting TechnicalFrom F stops to PhotoshopCamera systemsMedium format systemsDigital SLRsShooting videoShould you rent or buy?Digital trainingComputer softwareImage editingImage managementBusiness softwareReliance on technology (and when to upgrade).Jeff Schewe profile (discussing digital technology)Photographing PeopleWorking with models, celebrities and people on the streetStreet photographyWorking with models Finding models Booking models Planning a model shoot schedule Shooting tips Working with child modelsThe celebrity interviewPrivacy issuesJulian Calder profile (portraits)Eric Richmond profile (portraits, performing arts and dance photography)Stuart Weston profile (studio fashion)Photographing on LocationTravels with your cameraPlanning ahead (Google Earth and other Internet resources + apps)Keeping it simpleEquipping for location (camera equipment and more)Officialdom and legal issuesLocation services.Marc Schlossman profile (reportage photography)Thomas Fahey profile (fashion location photography)Keeping safeTeamworkPreparing for the unpredictablePeter Andreas profile (architectural photography)Peter Hince profile (advertising and underwater photography)In the StudioEquipment, costs and alternatives Owning and running a studioEquipping a studioThe hidden costsCraig Robertson profile (food photography)Bob Marchant profile (special effects liquids photography)The hire studio alternativeA portable studioBeyond the studio (retouching and special effects)Carl Lyttle Profile (combining photography and 3D)Fine artExploring the art marketHow do you become an artist?Printing your workOutlets for selling artCharlie Waite profile (landscape photography)Karena Perronet-Miller profile (India reportage photography).