Pete Evanow spent many years working for Ford-associated brands, including Saleen AutoSport, where he served as Vice President of Marketing, overseeing the promotion of the company's Mustangs and its race teams, as well as the Bob Bondurant School of High Performance Driving in Phoenix, where he was Vice President of Sales & Marketing during the period when Ford was the school's overall sponsor, providing Mustangs, Taurus SHO instructor vehicles, and Formula Ford racecars. Evanow also worked in Dearborn for Campbell Marketing and Communications, a motorsports, public relations, and marketing agency closely aligned with Ford. As a collector of classic cars, Evanow has owned a 1965 Thunderbird Special Landau, a 1966 Mustang Convertible, several Explorers, and a 1993 Bronco (which he wishes he still had). He currently drives a 1966 Ranchero on weekends. Evanow also worked at Nissan Motorsports and is the author of Motorbooks' Nissan Z , the official 50th anniversary history of this legendary Japanese sports car. He currently teaches Advertising courses at California State University, Fullerton, and Sports & Entertainment Marketing classes at Chapman University in Orange, California, as well as consults with automotive clients. He resides in Orange County, California. Pete Evanow has worked in and around the auto industry for some 30 years including four years with Nissan Motorsports and its Z-Store.

He previously authored Z: 35 Years of Nissan Sports Cars for Motorbooks. Evanow is currently a professor in advertising and public relations at California State University, Fullerton, in Orange County, California.