How secure is internet data transmission? To what extent can you trust a third party when you are interacting with them over the internet? Why are internet security and e-business success so intimately linked? What do you need to do to maximize the security of your internet installation and consequently your e-business success? How can you safeguard your organization against internet fraud? E-business is arguably the most significant commercial initiative since the early nineteenth century. The internet has transformed the world into a vast network, and all organizations now have the potential to reach a global customer base. But ease of access to the internet and the high availability of the technology on which it runs have created unprecedented security dilemmas and issues of trust. One of the main inhibiting factors currently slowing up the achievement of the potential offered by e-business throughout most industrial and commercial sectors is the problem of trust and confidence -- the virtual nature of the internet makes traditional authentication and verification methods impossible. Therefore, in any e-business transaction, whether business-to-consumer or business-to-business, each party has to take it on trust that the other parties are who they say they are. This book provides comprehensive insight into the problem of creating and implementing trust in an e-business environment. It also offers a detailed perspective on the solutions available and the various technologies and tools which enable these. Internet Trust and Security is vital reading for anyone who runs an e-business, and provides a comprehensive understanding of the key concepts of trust and security over the internet, as well as how to address these issues.

It provides: Essential guidance on solving problems of security and authentication, enabling businesses to realize the full potential of the internet In-depth case studies based on completely original research from industry and commerce Detailed information about key vendors of solutions. 0201725894B10012001.