With the advent of the Internet, even small businesses now operate at a national level. While that s great for commerce, it can also open up a hornet s nest of trademark issues. Business owners and startups need to be careful not to infringe on other trademarks when selecting the name of their businesses, products, and services. And, they must be vigilant about protecting their trademarks from infringing use by others. Fortunately, there s help. Trademark" provides a step-by-step guide on how to: choose a distinctive name that competitors can't copy search for existing marks that might conflict with yours register a trademark with the U.S. Patent and Trademark Office protect and maintain your trademark, and resolve trademark disputes swiftly and outside the courtroom.

This edition of "Trademark" provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration. Plus, you'll get a fully up-to-date glossary of trademark terms and FAQs on the most common trademark questions.".